Our Story

In 1990, a little over a year after the City of San Diego amended its hotel/motel tax to include a set aside for arts and culture, the City Manager proposed to zero out the accumulated arts fund to close a gap in the City’s general budget. The proposal set off a shock wave across the arts and culture sector, motivating more than 150 nonprofit arts and culture groups to organize, speak with one voice, and work together to successfully fend off the crippling cut. The story of how grassroots advocacy ultimately saved the arts is also how San Diego ART Matters was formed – then as the San Diego Arts and Cultural Coalition and later as the San Diego Regional Arts and Culture Coalition (SDRACC). This group of concerned citizens has never stopped working to promote, preserve, and protect the arts for the benefit of the community.

For most of SDRACC’s history, its primary focus was ensuring the continuation and growth of the City of San Diego's investment of transient occupancy tax funding in arts and culture. However, as the City of San Diego’s commitment to arts and culture stabilized, arts advocacy needs in other parts of the region increased. SDRACC began to realize that it was not fully equipped to meet a “regional” advocacy mission and that it needed to expand its programs and services to fill the gap.

In 2020, during the pandemic, SDRACC began an organizational development process. An internal assessment of SDRACC’s all-volunteer governing structure and years of under-investment called for change.

Over the ensuing years, the board expanded and diversified its membership, overhauled its laws, policies, and procedures, and, most importantly, hired a professional administrator, the first in the organization’s history.

In 2023, the board completed a two-year strategic plan, supported by a major grant from the Prebys Foundation, and began implementation. The first item in the action plan was an extensive rebranding project that would enable SDRACC to support a four-pillar advocacy agenda with a new name and visual identity.

In April 2024, SDRACC invited the community to kick off Arts, Culture, and Creativity Month and witness the unveiling of its new name—San Diego ART Matters—which signifies who we are and why the work we are here to do is important to our region and deserves support.